The everyday “beep” of the barcode reader at the checkout is something we are all familiar with. But many small to medium sized food producers often think of barcoding products as an expensive burden. However, it’s also the best way of growing a business through access to major retailers, while establishing a better-known brand.
The food and beverage industry depend on tracking inventory and distribution, and this is best done through barcodes. Any food product that moves along the supply chain (from warehouse to wholesaler/retailer) needs a barcode to be traceable and managed.
Here’s how barcodes improve the supply chain in food retail:
Visibility of product movement:Track and trace fresh food consumed, follow and manage shipping and enable better inventory management
Enhance food safety for consumers:Production and expiration dates are recorded and tracked
Optimize business processes based on accurate product identification: Correct food products are shipped to the correct warehouse, or retailer, at the correct time
Ability to sell at big retail stores: Any product with a barcode is ready to go, on the shelf at large retailers
Contact us to learn how Tape and Label Coordinators can help you create errorless barcodes that scan every time!
When trying to create or sell a product, an important step would be to have a nice, interesting and clearly labeled product. Visual appeal alone can make a huge difference with customers, and a good label is a great place to start. When creating a pre-printed custom labels, you want it to be interesting, original and captivating, yet not over the top. There are an infinite amount of ways to make labels, as there is no right or wrong way to make a label, but creating an effective label is not easy.
The main goals of your label should be to draw in customers and sell your product, as well as spreading company name with a logo that is easily identified. Too much color or effects can tarnish your logo, making it hard to read and fails to draw in the customer. A successful label is able to be used for years, and be can printed in color or even black and white.
The color schemes you use for your labels can also play a major psychological role when selling your product, as different colors invoke different emotions in people. The more professional and sophisticated your labels look, the better business will be. Although the label and the product may have no relation, your label says something about your company, and if your label isn’t up to par so to speak, people will have those same thoughts about your company.
First impressions in a label are important, and when customers are shopping for products at the store, your label is your companies first impression on them and you need to make sure it’s a nice strong impression that leaves the customer wanting more of your product.
Call us and let us know how we can create a great first impression with your new labels. 562-945-3486
If you notice we see labels on every food or drinks packet we reach for at home, work or on the move. They are on your favorite bottles of beverages, chocolate bars and food packages; they are so common we almost don’t even notice them anymore – but why are food labels so important?
Ingredients
Customers need to know what is in the food that they are eating. Food labels give consumers a list of ingredients, so they can identify exactly how healthy (or unhealthy) the product in question is. Many people believe that the longer the list of ingredients, the unhealthier the product but this isn’t necessarily true!
Labels on food are also a great way of advertising your product as consumers rarely buy something without knowing what’s in it.
Health Risks
Food labels are also important in helping customers avoid health risks, especially if they have allergies or ingredients they should avoid.
By keeping your customers informed of the potential risks to their health, you help them decide on the best product for them – and food labels play a key role in this.
Instructions
Labels on food, and especially medicines, are vital when it comes to questions on its use. Cooking instructions, appropriate storage methods and other key pieces of information are listed on food labels.
Offering helpful information on your food labels gives consumers confidence in using your product, especially when it comes to cooking instructions as this gets the best flavor from the food and helps them avoid sickness.
We have product specialists ready to help you at 562-945-3486
Premium Quality always Guaranteed from Tape & Label Converters
At Tape and Label Converters, we have extensive experience in manufacturing labels and can recommend the most cost-effective solutions to suit a variety of applications. With our flexible approach we can ensure we meet your all-important delivery dates and exceed your expectations. We have an enviable reputation for producing the finest quality labels in the industry, and combine this with cost-effective prices which make us the first choice label manufacturer for businesses across the US.
Our modern presses can bring you bright, eye catching labels which help draw attention to your target audience, together with accurate product information which is vital in a variety of industries. Your label is what delivers your sales message from the shelf.
We have product specialists ready to help you at 562-945-3486
Deep Freeze labels are used mostly for food packaging/storage. They stay adhered to the products packaging when frozen, unlike standard labels which fall off because general purpose adhesive fails when exposed to cold temperatures.
Deep freeze labels can be used in a variety of situations where products or packaging are exposed to the outdoor elements, such as sub-zero environmental conditions. Choosing freezer labels without good research and accurate information can be hurtful to your business, which is why knowledge of the labels elements and how they perform in different conditions is a must if you want to get quality your business and products deserve.
At Tape & Label Converters we have been at the forefront of providing high quality labeling solutions for over two decades and have unrivaled industry knowledge regarding many different labeling applications. Our expert customer service team will help advise you and discuss the types of substrates used in cold environments, including the various type of labels we offer and match a solution to your specifications.
We have product specialists ready to help you at 562-945-3486
As with any material you choose, there are always advantages and disadvantages to each type of finish.
Gloss Labels
This decorative finish is often popular because it offers a more subtle decoration compared to, say, colored labels. The bright and shiny surface creates an attractive and professional finish, which can draw attention to important information. Gloss labels have special coatings, which add extra beneficial properties. For example, coatings tend to create a smoother finish and can offer protective properties, resulting in tougher and more durable sticky labels. They may also offer limited protection from environmental elements such as moisture. While paper labels can never be fully waterproof, our gloss and semi-gloss paper labels are “splashproof” and can be wiped clean and dry if lightly splashed with water.
Matte Labels
Matte labels may not be as decorative as gloss labels but this can be a benefit. Their subtle flat finish allows additional print to be added onto matte surfaces without drawing attention to the fact that this has been done. Some matte labels (especially matte transparent labels) become almost invisible after application, making it seem as though your additional print is actually part of the labelled item. Matt labels tend to be uncoated (with a rougher surface), although additional coatings can improve the finish. They can also be made with waterproof materials to create waterproof matte labels suitable for outdoor (or indoor) use. A less reflective surface can also be beneficial when the print must be easy to read – by humans or by machines. Gloss labels may be harder to read when light sources reflect off the surface. Matt labels are a better option for barcode labels and QR code labels. While some readers do not rely on detecting fluctuating levels of reflected light, traditional optical scanners do. The reflective surface of gloss labels may prevent barcodes and QR codes scanning correctly. The (usually) rougher surface of matte labels is often more receptive to handwritten or drawn designs along with craft materials, such as foils and stamps.
So Which Finish Should I Choose?
Ultimately, the choice between matte labels and gloss labels is up to you. Generally, it depends on the appearance you want for your self adhesive labels (and your labelled items). If you don’t have any practical considerations to bear in mind (which might rule out one or other of the finishes), it really does just depend on the finish that you prefer.
We have product specialists ready to help you at 562-945-3486
Increasing Sales by Using a Good Wine Label Design
You might be asking yourself how can a wine label be designed in a way that encourages consumers to pick up the bottle compared to its competitors?
With all the different types of wines sitting out there on your local supermarket shelves it can make it more difficult for all the different wineries to stand out and apart from each other.
For us ordinary folk who aren’t wine connoisseurs it can be stressful deciding which bottle of wine to bring to a dinner party or picking which wine goes well with a certain dish. This can lead to aimless browsing in the wine aisles. At impulse it’s easiest just pick out a bottle based on its label, hoping that is taste good. A carefully crafted label can make people think the bottle is way more expensive than it is.
Why are consumers compelled to pick up a certain kind of wine while ignoring the others? Wine labels have a big factor to play in this as they can convey emotions to potential buyers. Evoke feelings and even produce memory recall. A playful, quirkier label can command a lot of attention for the younger generation of drinkers, while a more cream-colored embossed logo of a vintner’s house can impress more of the mature wine drinkers.
A recent study has shown that millennials are more attracted to brightly colored wine logos and bolder fonts. The study continues and shows that 94% remember wines better if the label was a bit louder and graphic compared to more traditional labels, there are some key elements to think about when overall choosing your label design.
We have product specialists ready to help you at 562-945-3486
There are so many choices to make when you are having labels printed, one of these choices will be choosing between flexographic and digital printing. We’ve listed a few benefits of both processes below to help you figure out exactly what is it you want!
Our industry expertise allows us the experience and knowledge to manufacture labels for a wide range of industries which include Personal care. We work with numerous businesses to ensure that their labels follow all industry regulations that are performing in harsh environments.
Personal Care Labels must be able to withstand both wet conditions and continue to perform, so that customers can still read vital information long after the purchase date. In order to withstand harsh environments our team of production experts manufacture the labels using a Polyethylene material which is capable of withstanding moisture damage ensuring the integrity of the products label.
The design features the logo which takes pride of place at the top of the label.
Launching a promotion? Need some promotional products? Wait, what are promotional products? Promotional products are various kinds of merchandise branded with a logo or tag line to promote a business, brand, corporate identity, event, product release, social organization, political campaign or basically anything you want to generate some hype about. These materials are often given away freely for the purpose of fostering awareness and positive feelings about the subject of promotion. Since a business or organization will be absorbing the cost of these branded goods for marketing purposes, part of the initiative often requires that these items are cost effective, but without compromising quality. People love free stuff, but cheap or poor-quality promotional goods can have the opposite of the desired effect on consumers and instead of feeling positive about the brand, they feel disdain and where’s the benefit in that?
If you’re starting a promotional campaign, Sticky Business can help! We’ve got an assortment of quality yet affordable options for brand swag (all of them “sticky” because that’s what we do). Here’s a few ideas to get you started.
Magnets
Magnets are a fun and useful product to promote your business, campaign or event and can effectively display your message both indoors and outdoors. Some applications for custom magnets include company business cards, event announcements, car door magnets, service alerts for appliances, useful calendars and more. Use this product as a promotional gift to stay fresh in the minds of your existing customers and gain exposure to new ones.
Decals
A cool decal is a great promotional product because stickers have the potential to go places! People stick them to vehicles, bicycles, helmets, binders, laptops, letters, parcels and countless other places. You can enhance the scale of your message by printing a QC code on your decal for people to scan and be directed to your website or a landing page to a contest, game, promotion or giveaway. Foster fans by associating your company with a cool sticker that offers a unique opportunity.
Bumper Stickers
Bumper stickers are a classic example of a promotional product. Whether you’re a candidate running for re-election or a brand new college radio station, raise awareness by giving away bumper stickers so your supporters can help move your message.
Domed Decals
If you really want to go the extra mile with a promotional decal, you should consider a domed decal. This product is particularly eye-catching, and the quality produced at Sticky Business is superb. A well-designed graphic or logo can make an awesome domed decal that everyone will want to stick. Indoors or outdoors, these durable decals will look fantastic for years, so make sure it’s a message you want to last!
Printed Tape
Custom printed tape is a different kind of promotional material since it’s not being given away for use in the same manner as other promotional goods; however, it is still an effective and inexpensive option for promoting your business or brand. Many eyes fall on a package moving through the shipping channels and printed tape is a great way to gain some brand exposure with very little effort at all.
Branded tape is also useful to remind your clients which company they ordered from, because they could be receiving frequent packages from online orders. Stand out from all the Amazon boxes moving through the shipping system with some colorful printed tape! If your business ships product, don’t miss the opportunity to shout out your brand from door to door.
There is value to be gained in garnering brand awareness through distributing promotional materials. Make your message stick in the minds of potential customers with our help!
