Increasing Sales by Using a Good Wine Label Design

Wine Bottle Label

Increasing Sales by Using a Good Wine Label Design

You might be asking yourself how can a wine label be designed in a way that encourages consumers to pick up the bottle compared to its competitors?

With all the different types of wines sitting out there on your local supermarket shelves it can make it more difficult for all the different wineries to stand out and apart from each other.

For us ordinary folk who aren’t wine connoisseurs it can be stressful deciding which bottle of wine to bring to a dinner party or picking which wine goes well with a certain dish. This can lead to aimless browsing in the wine aisles. At impulse it’s easiest just pick out a bottle based on its label, hoping that is taste good. A carefully crafted label can make people think the bottle is way more expensive than it is.

Why are consumers compelled to pick up a certain kind of wine while ignoring the others? Wine labels have a big factor to play in this as they can convey emotions to potential buyers. Evoke feelings and even produce memory recall. A playful, quirkier label can command a lot of attention for the younger generation of drinkers, while a more cream-colored embossed logo of a vintner’s house can impress more of the mature wine drinkers.

A recent study has shown that millennials are more attracted to brightly colored wine logos and bolder fonts. The study continues and shows that 94% remember wines better if the label was a bit louder and graphic compared to more traditional labels, there are some key elements to think about when overall choosing your label design.

We have product specialists ready to help you at 562-945-3486

Wholesale Custom Printing Labels

Wholesale Custom Labels

Wholesale Custom Printing LabelsWholesale Custom Printing Labels

Custom Labels: Our product and service solutions make label ordering a quick and easy process. Place your order via phone and you will receive your wholesale printed labels within 3 to 7 days. For custom designs, we also accept your artwork.

Quick Response: Call us for a quote or fill out the form for request for quote to help you make a quick decision about your order.

Custom Budgets: Our competitive prices allow us to work within any budget size.

Instant Shipping: How quickly do you want your order to be delivered? We ship overnight, 2 to 3 day lead time, and even provide rush services. For in-house artwork, the shipping time begins after artwork is approved by the client.

Call us and let us know how we can create a great first impression with your new labels.  562-945-3486

How Barcodes Can Help with Your Food Business?

Nutrition Facts label with barcode

How Barcodes Can Help with Your Food Business?

How Barcodes Can Help with Your Food Business?

The everyday “beep” of the barcode reader at the checkout is something we are all familiar with. But many small to medium sized food producers often think of barcoding products as an expensive burden. However, it’s also the best way of growing a business through access to major retailers, while establishing a better-known brand.

The food and beverage industry depend on tracking inventory and distribution, and this is best done through barcodes. Any food product that moves along the supply chain (from warehouse to wholesaler/retailer) needs a barcode to be traceable and managed.

Here’s how barcodes improve the supply chain in food retail:

  • Visibility of product movement:Track and trace fresh food consumed, follow and manage shipping and enable better inventory management
  • Enhance food safety for consumers:Production and expiration dates are recorded and tracked
  • Optimize business processes based on accurate product identification: Correct food products are shipped to the correct warehouse, or retailer, at the correct time
  • Ability to sell at big retail stores: Any product with a barcode is ready to go, on the shelf at large retailers

Contact us to learn how Tape and Label Coordinators can help you create errorless barcodes that scan every time!